
Winning Pitch: Harvey Nichols
When you are obsessed with style, you will go to any length to ensure you can add to your personal collection. It doesn’t matter if you have 3 or one in every color. You can never have enough.


There is always a reason why I need this. "My dog ate my dress." "This handbag matches my hair clip." "This pair of shoes looked lonely on shelf."

Let's make tags with excuses and hang them on products through out the store, along with a sweepstake to win a season worth of obsession.



Fun, “savage” and yet fashionable social posts and email to drive traffic to promotion.


