Branding: Charlene Young Jewelry

Chinese high-end jewelry brand Charlene Classic is launching a sub-brand “Charlene Young” targeted towards the younger generation. My task was to create a 360 brand book, from the brand mark, to package design, to e-comm video assets.

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My background helps me understand the target market - the up and raising of young and independent women in China - who have lots of buying power.

My background helps me understand the target market - the up and raising of young and independent women in China - who have lots of buying power.

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My Jewelry, my story

My Jewelry, my story