
Branding: Charlene Young Jewelry
Chinese high-end jewelry brand Charlene Classic is launching a sub-brand “Charlene Young” targeted towards the younger generation. My task was to create a 360 brand book, from the brand mark, to package design, to e-comm video assets.







My background helps me understand the target market - the up and raising of young and independent women in China - who have lots of buying power.




My Jewelry, my story


