
Barilla Collezione
Barilla Collezione is crafted using traditional Italian bronze plates for a homemade "al dente" texture that perfectly holds sauces every time.

The premium line of pasta deserves a premium new look, and it starts with a photoshoot.
Food styled with an upscale setting but still approachable. Focus on details and texture as the product’s benefit is about the bronze cut texture that can hold sauces better.






Then we sponsored the New York City Wine and Food Festival to increase trial.
With tasting booth, and give away recipe brochure with coupons.


