Coca-Cola Dubai

Gain in house penetration through delivery and eventually build the habit of purchasing Coke from retail outlets.

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THE FASTEST REFRESHMENT

THE FASTEST REFRESHMENT

The central element of this concept is a stunt that goes viral: we come up with a few spectacular ways to deliver. To attract attention, we paint fast ”coca-cola delivery” lanes in city centers. We use those to deliver, we film the stunt delivery attempts and we seed the film as viral.

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